Feature

Rawbar Restaurant and Sushi

346 Broadway Street

Chico, CA 95928

Personal Experience at Rawbar Restaurant and Sushi

CHICO, Calif. April 26, 2012—- Craving sushi and a new experience, the Rawbar Restaurant and Sushi came to mind. Walking up to the double glass doors I knew I was in for a night full of fun. Greeted by a host, my guest and I were led to the sushi bar where the smiles of the chefs welcomed us to our seats.

When sitting at the bar the first thing noticed is the décor that is set with a modern Asian theme. Brick walls accompanied by colorful flowers held in vases placed on black shelves, with light fixtures dangling from the ceiling. The atmosphere is designed for long-time sushi lovers and beginners.

The restaurant was full of customers, dining at the sushi bar and in the booths available on the other side of the room. Laughter filled the air along with the smell of meals making way to hungry guests.

My guest and I started out with a hot bowl of edamame as our appetizer. With my mouth watering at the first bite, my guest and I ate the entire bowl within minutes. My stomach told me to order another bowl but my mind was set on trying the many sushi rolls the Rawbar had to offer.

With the colorful choices of fresh fish lying in front of me, it was hard to pick which roll was first on my list. The chef behind the bar could tell by my face, I needed guidance. After telling the chef my preferences, he went on explaining each roll that would fit to my liking. My eyes grew wide, and my stomach rumbled as the chef described the famous rainbow roll.

I watched as the chef took each piece of fish out from the display refrigerator to create the Rainbow Roll. With quick hands he made a standard California Roll then gently placed the sliced tuna, salmon, hamachi, halibut, and avocado on top. With this masterpiece sitting in front of me, I began to eat. The flavors were intense with the different mixtures of fish and the soft warm taste of the rice.

In no time, our stomachs were full and our sushi cravings were complete. Without delay, our waiter arrived with the bill and wished us a good evening. With the amount of delicious food and the enjoyable experience we encountered, our bill

reflected otherwise. My guest and I had come in during the Rawbar’s happy hour,

which is Monday-Friday from 3-5:00 p.m. so the price of our meal didn’t burn a hole through our wallet.

Before my guest and I left, the sushi chef informed us on the sushi classes that take place throughout the year. The details of the class were impressive, the thought of mastering the skill of creating my own meal is exciting and I knew I had to participate at the next available class.

Leaving the restaurant we were sent off by the smiles and nice words of the staff. Walking back out of the double glass doors with a smile on my face, I knew I had found my new favorite sushi restaurant. With the Rawbar open for 10 years and offering more than just a mouthwatering meal, I am excited to come back and enjoy another exciting experience.

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Rawbar Tweet #1

Twice a year Rawbar puts on its Sushi 202 class and the second one is coming up this month. On April 29, join a class that consists of butchery demonstrations, hands on nigiri, sashimi, hand cones, tempura, and sauces. The cost is $75 per person, which includes all materials, lunch and sake. If some do not wish to try the sake, the cost is $60 and still includes lunch. Please call and reserve a spot for this special class that only comes twice a year. Remember this is the last opportunity to sign up for the Sushi 202 class until next year, so don’t miss out!

Gap Inc. Study

Gap Inc.’s Challenges to Connect With Public

Recently, Gap Inc. has struggled with keeping its public informed and satisfied. In he article “Can Gap Be Saved?” a customer complained about Gap not providing enough options when it came to its clothing.

“Gap has become too big for success in the fashion-forward part of the apparel industry, some experts say,”(O’Donnell/Fetterman, 2007).

Long-time retailer industry insider describes Gap as having the simple problem of not selling fashion people want to buy and lacks strong fashion sense (Gorenstein 2011).

In 2010, Gap released a new bag that was promoted to be “Made in the USA”, but was actually made in China. The bags are called FEED and with each bag sold, five dollars is donated to America’s school-lunch program (Pfetten, 2010).

Gap Inc.’s spokesperson, Renate Geerlings wrote an apology letter explaining that the bags from the FEED USA collection are made in the USA, but the Denim Bucket bags are made in China. She goes on to explain that the Denim Bucket bags should not have been involved with the Made in the USA signs, and apologized for the inaccurate messaging (Pfetten, 2010)

Gap Inc.’s Strategy

Gap Inc.’s website is updating customers on its tools to succeed. The website not only discusses new fashion trends hitting Gap’s stores, but also talks about its charities and supporting foundations. Gap Inc. is also now giving its customers an insider view with owned media. One-way marketing wasn’t working for customers or employees, and is in need of giving customers a look into the company itself (Stein, 2012).

Recently, Gap Inc. has used its social media websites to market its contests and also new openings of its stores around the world. Gap Inc. is on a mission to include its customers, and is now giving them an opportunity to get involved with the company. Gap Inc. has been posting on its social media sites for a new model for Gap Kids. Another popular topic as of now, is celebrating its extension into Africa, where two stores have just been built in South Africa. Gap Inc.’s blog has been trying to bring its customers in to see that this company isn’t just about apparel, but about what the company can do for others.

A specific press release from February of this year, stresses to its public the importance of improving the creativity within the company. Gap Inc. has recently appointed two female global apparel industry leaders. Its main focus seems to be the ability to bring new, fresh perspectives to the company.

Literature Review/Evaluation

In the article “The Gap Slashes Stores: What Went Wrong and How They Can Fix It”, describes Gap Inc.’s largest problem as the lack of strong fashion sense. The author points out that the CEO of Gap Inc., Glenn Murphy doesn’t have the fashion experience needed to steer the company in the right direction (Gross, 2011). The article goes on to explain the tools needed to get Gap Inc. back on track. One tool mentioned was to shrink the number of stores as well as the size of the stores.

In the article, “Gap, Target Create Insider View With Owned Media”, discusses the tools Gap Inc. is taking to improve its company. “Owned media can include corporate websites, blogs, Twitter accounts, apps for smarphones, and publications,” (Stein, 2012). A helpful characteristic is to get the customers involved with the company. The use of social media within the company gives a chance to communicate to Gap Inc.’s public. By using social media, Gap Inc. has the ability to communicate value to its customers (Stein, 2012). Social media is also used for employee engagement, which has extreme value within Gap Inc.

Work Cited

Gap inc. builds on recruiting momentum by adding more top creative talent [Web log message]. (2012, 2 22). Retrieved from http://www.gapinc.com/content/gapinc/html/media/pressrelease/2012/med_pr_GPS_Creative_Talent022212.html

 

Gorenstein, P. (2011, 10 14). The gap slashes stores: What went wrong and how they can fix it. . Retrieved from The Gap Slashes Stores: What Went Wrong and How They Can Fix It

 

O’Donnel, J. (2007, January 24). Usa today. Retrieved from http://www.usatoday.com/money/industries/retail/2007-01-24-gap-cover-usat_x.htm

 

Stein, L. (2012, 03 23). Gap, target create insider view with owned media. Retrieved from http://www.lexisnexis.com.mantis.csuchico.edu/hottopics/lnacademic/

 

von Pfetten , V. (2010, 12 16). Retrieved from http://www.styleite.com/retail/gap-bag-made-in-china/